July 21, 2025 2 min read
You’ve probably heard of the LVL Lash Lift by now, it’s been a buzzword in the lash world for over 15 years, and for good reason. LVL stands for Length, Volume, and Lift, and the treatment does exactly that: it enhances your client’s natural lashes by lifting them from the root to create a longer, fuller, and more lifted appearance - no extensions needed.
As lash artists, we know not every client is ready for lash extensions. Some want something more natural. Some want something lower maintenance. And some just want to see what their lashes can do. That’s where LVL comes in.
And the best part? It’s now available in the US, exclusively through London Lash US. (Yes, really!)
LVL was created by Nouveau Lashes, a UK-based brand that’s been leading the lash lift industry for nearly two decades. What sets it apart is the science behind the formula. The CeraLashLift™ System is made with lash-loving ingredients like ceramides and lash-conditioning agents, so you’re not just lifting, you’re strengthening and protecting, too.
The treatment is gentle, safe for natural lashes, and delivers results that last up to 8 weeks. That means no need for daily curling, mascara, or maintenance appointments between lifts. Perfect for busy clients or those wanting a more natural lash look.
Let’s break it down:
Lift Balm: Softens and reshapes the lashes at the root, creating that iconic lifted curl.
Volumising Fix: Sets the lashes into their new shape for long-lasting results.
Nourishing Serum: Conditions and protects, leaving lashes healthy and glossy post-treatment.
This step-by-step system has been formulated to work in harmony with the lash’s natural structure - so you get incredible results without compromising lash health.
Whether you’re looking to expand your treatment menu or offer something gentler for first-time lash clients, LVL is the perfect addition to your service list.
As the official US distributor of Nouveau Lashes, London Lash stocks everything you need to get started with the LVL Lash Lift - from treatment kits and shields to bonding gels and tools. Keep an eye on our blog for tips on mastering the treatment, choosing the right shield, and building your client base with lash lifts.
Ready to give your clients longer-looking lashes with zero maintenance? It’s time to level up with LVL.
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